Hey! This is MJ.

Everything here is the sort of thing I'd bring up if we had too much coffee and too much time.

Some of it is practical. Some of it only becomes interesting if you enjoy asking questions. All of it felt worth writing down.

Abstract sculptural layers suggesting hidden system structure

About

If We Met At A Coffee Shop

Empty table and chairs by the window of a warm coffee shop

I'd probably tell you I work in digital marketing. True, and also the least interesting version of the story.

Eventually I'd mention a couple of years in real estate, enough to learn what people actually mean when they say "let me think about it."

Later I'd admit I've been arranging and producing music for nine years, and that I still lose entire evenings to a two-decibel decision.

Somewhere along the way we'd end up talking about systems, human nature, incentives, ethics, or why people so often act against their own interests.

This website is a record of those rabbit holes.

Because beneath most of my interests sits the same question:

Why do things work the way they do?

Notes From Various Rabbit Holes

A few observations from spending too much time thinking about music, marketing, decision-making, and why people do the things they do.

Music × Marketing

A landing page with too many claims reads like a mix with no space.

The instinct is to add more. The fix is almost always subtraction.

Music and systems →

Sales × Philosophy

People rarely change their minds because of a better argument.

They find a better explanation for a decision they already wanted to make.

Better explanations →

SEO × Audio Engineering

Most failures happen long before anyone notices.

The audience hears it when the mix collapses. The traffic vanishes when Google notices first.

Production notes →

Music × Systems

Remove one instrument from an arrangement and the whole song can fall apart.

Systems are held together by parts nobody notices until they're gone.

Music and systems →

Real Estate × Human Behavior

Buyers rarely decide on the first visit.

The first visit is for information. The second is for certainty.

Second visit certainty →

Marketing × Psychology

The best marketing rarely feels like marketing.

The best persuasion rarely feels like persuasion.

Human nature →

Sales × Marketing

Most businesses don't have a lead problem.

They have a handoff problem. A great campaign cannot survive a broken process.

Marketing lessons →

Philosophy × Technology

Every tool changes how we think.

The danger is not using technology. It is forgetting what the tool is changing in us.

Tools and thinking →

Music × Leadership

People assume leadership is about being heard.

Music taught me it's often about deciding who shouldn't be playing right now.

Leadership →

Decision-Making × Systems

Most bad decisions aren't irrational.

They're rational decisions made inside a broken system.

Decisions before logic →

Writing × Marketing

Clarity is not saying more.

It's removing everything that makes the reader work harder than necessary.

All thoughts →

Sales × Human Nature

People ask for confidence.

What they usually need is clarity. The two get mistaken for each other constantly.

Sales notes →

Get in touch

Email if you want to connect. I reply when I can.